Frequently Asked Questions
The main value of these marketing experiments is identifying the level of interest to your product idea in the close to real environment. That's how you acquire the essential information about your Ideal Customer Profile (ICP) and Servicable Obtainable Market (SOM).
By the automation of these experiments, you can effortlessly run representative experiments even without experience in marketing and building brands and sites. Everything is already automated and ready to go. You only need to explain your idea, confirm/adjust AI-generated marketing artifacts (name, logo, landing page, domain, etc), and set some budget for customer acquisition.
No-code and vibe coding solutions are not effortless. And with freelancers, traditional methods are also time-consuming. The product consolidates everything in one place, streamlines the research process, simplifies the management of your research process, and maximizes the effects of your efforts. You can do more and obtain deeper results.
It consists of three parts: single time research activation (actually the initial landing page and brand generation), the ads budget (just a small amount of paid traffic), and small monthly upkeep fee. The nature of the experiment assumes that you buy insignifiant amount of traffic on different platforms, such as Google Ad Words, Facebook Ads, Instagram, etc, to identify the real interest to your product and the behavior of the chosen customer profile (traffic settings).
Depending on the complexity of the product, you need 1-4 hours for launching the first research. After it's done, the product will do the rest: enabling paid traffic campaigns, adjusting them, declining inffective traffic sources, and identifying the most effective marketing channels.
For sure! That’s exactly what this product was made for! This product not only manages the campaigns, it also ensures that you don’t miss anything and spend marketing budget effective.
It works best for the most tested cases, such as location-specific and global product/services, B2B and B2C, and entertainment/business/commercial services. Later, we are going to introduce the research/product specializations.
It performs multiple micro-researches in row and analyses the traction. Then, it can choose the next step and perform another micro-research, collect another data, and decide if it's more effective or not. You can watch the progress and adjust the strategy manually if necessary.
To configure your first campaign, you usually need to enter the product description, then confirm/adjust essential marketing artifacts (product description, name, logo, and landing page), then configure budget and strategy. For the first time, it usually takes a few hours.
Yes, you can build multi-language landing pages. It will be automatically translated to these languages (with AI). Then you can limit ads campaigns to some geo zone.
Every research collects raw marketing data and provides the analysis with the conversion rates, sources of traffic with scoring by conversion, ROI by the channel, expected SOM/TAM rate, and other essential information about the experiment and its traction.
The product basically provides the necessary level of automation for the essential marketing artifacts generation (product description, name, logo, and landing page) and manages the advertisement campaigns in different platforms. All of it allows launching such experiments swiftly while not losing the control of such experiments.
Every experiment collects data how people react on your product, how the behave on the landing page. Using that statistic, the product measures the interest in your product and tries to identify the most effective merketing channels configuration.
At least the following:
- Conversion on every stage
- The sources of traffic, with scoring by conversion
- ROI by the advertisement channel
- Expected percentage for SOM/TAM
Yes. You compare experiments by the metrics, such as conversion rates and serviceable obtainable market.
Yes, you can acquire leads if they subscribed for waitlist, signed up, or requested for contact. It’s usually useful having a talk with such people, to collect extra details and adjust the further research campaigns.
Yes. You can share access to your research data and/or generate a report for the particular campaign.
Single campaign already includes iterations of marketing campaigns with different settings. It's quite effective to use single research for single product/service/idea. However, you can setup multiple researches for different products/services/ideas. In other words, you can run multiple researches simultaneusly.
It works from scratch and provides the initial version, with the brand name, logo, and text. You can update the text, upload your own pictures, and/or partially reconfigure landing page elements.
To simplify the experiments, we provide an AI-generated branding for every new experiment. You can override it with your own branding and/or adjust it in place with your own name, logo, colors, and typography.
You can specify the monthly budget for the research, and the product will consume it for different micro-researches. Depending on the success factor of such micro-researches, it continues until identifies the best possible marketing channel configuration.
For sure. In case no success or too low conversion, it can stop or notify about it. The alert/action thresholds are configurable.
The data, as well as ideas and experiment results, are entirely your. We don’t share it to third parties.
It remains inactive and doesn't consumes anything. You can also restart or continue the research.
Yes, you can export brand artifacts (name, logo, style, etc), and landing page (limited). However, before running this landing page outside the application, you will have to partially rework it (CTA handlers, analytics, etc).
Yes. Depending on the research billing plan, you have a limited number of members participating in a single research.
You can run any number of parallel researches. The limitations are applicable to every particular research and depend on research billing plan.
Yes. Contact our sales team for details.
Yes. The experiments/campaigns configurations might be related to completely different ideas.
You can download the list of subscribers and registered users and upload it into your CRM. It's available via API intergration.
It can work in both ways. You can bring your own accounts or just use the product as an aggregator of ads platforms.
Only the understanding of what is the nature of your product. However, if you’re unsure if you completely understand it, the configuration process can help you to achieve it just in time.
Guided. You can disable it, but it’s strongly recommended to follow this guide while you setup a research. The configuration process is quite flexible and suites for both beginners and professionals in the marketing space.
From 1 to 2 hours, in average. Our AI subsystem always helps you formulate your ideas and the essential details of them. As soon as you have explained the product/service, you need to review (and sometimes adjust) the brand and landing page. Then, you configure the ads campaign and budget and launch the experiment.
This product is designed to perform GTM research in the most effective and effortless way. However, it’s not only for the new products. You can configure a fake competitor with the feature you are planning to implement, and then analyze the interest to this brand. By this approach, you analyze the real interest to the particular feature, which is brilliant for product management in mature companies.
Another use case: decision about providing the service in another location (city). Just enable the corresponding experiment with the similar customer profile but different location, and then see if it has necessary interest in there by the GTM metrics.